Business, Resources

My Site is Complete, Now What?

Ok you have this awesome new site, you’re totally excited and ready for the next step, but now what?

Here are a few things you need to know about keeping your site in tip top form:

Run Updates!

Yup, just like phones, tablets, computers and most other technology that you use in your daily lives your site requires updates. 

WordPress will let you know that your site needs updates on the front page of your Dashboard, and in the menu. You’ll see a little red circle with a number in it indicating how many updates need to be run. Click on the item and RUN THE UPDATES. 

This means you’ll have to log-in regularly and check this out, but seriously it’s a pretty minor task and it goes a long way in protecting your site from security compromises! 

Set it as a weekly reminder in your calendar. If you do nothing else, log in once a week and run the recommended updates.

Use Tutorials

There are many WordPress tutorials available out there that will help you to learn how to use and maintain your new site. Look them up and take sometime to watch and learn so that you can maximize what your site does for you and your business!

I like to use WP101. They are a subscription based service and have a great plugin that can be installed on your site for you. Once you’ve installed it you’ll find it at the bottom of the menu on the left side of your dashboard. WATCH THE VIDEO’S!

If you’re not sure of how to do something or you just want to learn how to use your fancy new site check out those tutorials, there’s loads of information there that should help you to become a whiz at taking care of your site!

Enter new blog content

You may not feel like this is that important, but entering new blog content regularly establishes your authority on the subject. In simple terms it helps your potential clients to know that you know what you’re talking about. 

This doesn’t have to be anything too laborious, just decide what regular is for you – daily, weekly, monthly, bi-monthly you get my point – and follow through.  

WordPress has this awesome feature on their posts that allows you to SCHEDULE posts, so this means you can input and format a few posts at a time. Then you can schedule them to come out at your convenience. It really is that simple. 

If your posts are really long (like 1500+words) then it will be much quicker to write and edit them in some kind of word document and then copy and paste them in once done. Add any links necessary links then. The post generator seems to get bogged down and slow once your post exceeds a certain size!

On a side note here,  Yoast SEO is a great plugin to use to help make your posts both more searchable by search engines (easier to find) and more readable for your audience. There’s a window at the bottom of your posts that shows how your SEO is rating. It’s like a stop light, green, amber, red. If you follow their suggestions to the best of your ability and try to get those lights to be green or amber then not only will you be offering great content to your readers BUT you’ll be making it really easy for them to read too. It can’t get much easier than that!

Maintain your Hosting & Domain

When you purchased your hosting and domain you likely set it up for a certain period of time. Mark that timeline in your calendar and remember to renew BEFORE it expires! 

Your host and domain will likely send you a reminder but I recommend setting this up as a calendar reminder just incase you miss the notification. You don’t want to leave this to the eleventh hour and have it expire.

Seriously, just do it.

Keep page content up to date

For the most part you shouldn’t have to change your page content very often, however, if something changes in your business then for the love of Pete please update your page content! 

There’s nothing worse than say visiting a site to check their events and finding the 2014 event schedule. This tells your clients that their business isn’t really that important to you and I don’t think that’s really the message you want to send. 

WordPress makes on the fly updates SO simple. It’s usually a matter of finding the page that you need to update and changing the content in the editor then clicking update. 

Set Secure Passwords

If you’ve used simple passwords (like password123) to make it easy for your developer to access your site/hosting/email/domian etc. then now’s the time to change it. 

Protect your investment from potential security compromises and set secure passwords!  This means they should contain a combination of 8 or more characters, numbers, and symbols and in a variety of caps and lower case letters. 

If you’re worried you won’t be able to remember these secure passwords then find a good password manager to help you. I personally use 1password, I also know that LastPass is a good one. With one master password to access your vault you can then easily keep track of ALL of your password needs (even that crazy banking password that you’ve probably written down somewhere so that you don’t forget). 

Contact Me

If you’re having trouble with any of this contact me! I’m here and happy to help either resolve the problem or point you in the right direction to get it solved.

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